Rome – the Eternal City, world capital and home of great passions – is the ideal backdrop for the most beautiful love stories.

This place of unparalleled beauty and vastness is the location for the episodic film and photographs for the advertising campaign of the iconic Laura Biagiotti Roma and Roma Uomo fragrances.

Mariano Vivanco, one of the world leading editorial photographer, shot the five stories in different moments of the day with couples differing in appearance, attitude and age. Each episode tells one of the many ways to fall in love in Rome, which is the most romantic and passionate city on earth. The backgrounds, lighting and characters may change, but everyone is wearing Laura Biagiotti clothes and the soundtrack is always Tutta colpa mia [All My Fault], the beautiful song by Elodie who appeared in the latest San Remo Song Festival in Italy.  This story about love, the fragrance and the city concludes with a kiss between the two protagonists.