In the Laura campaign, the city of Rome is presented from a unique perspective vis-à-vis the city’s most famous fountains, subjects of paintings, and actors from its most memorable films, yet also, and especially geared toward the daily lives of its citizens and visitors.

A young woman who embraces a dreamlike and youthful innocence, with eyes as blue as the reflections of the sky on the crystalline water, sits on the edge of the Piazza Farnese fountain while she plays with drops of water and admires her reflection.