A Made in Italy love story that has continued since 1988

Shop Now
01
Eau de Parfum Intense

Roma Uomo Nero Estremo

Roma Uomo Nero Estremo is an Eau de Parfum Intense that captures the essence of the Roman night. Fresh top notes of bergamot and winter lemon, an aromatic heart of geranium and lavender, and an enveloping base of vanilla and vetiver.

Shop Now
Learn more
Eau de Toilette

Roma Uomo

Roma Uomo is the essence of innate elegance, a fragrance that enhances the authentic charm of those who know how to stand out with style and personality. An olfactory journey between Mediterranean freshness and woody depth, inspired by the timeless beauty of Rome. A compelling masculine story that has lasted since 1992.

Shop Now
Learn more
Eau de Toilette

Rubus Maris

An enveloping harmony of marine, floral and amber notes. The marine and floral touch of sea narcissus intertwines with the soft sweetness of vanilla and the sophisticated warmth of cashmere woods, giving life to a unique perfume.

Shop Now
Learn more
Eau de Toilette

Divinum Ficus

Immerse yourself in the lush freshness of Roman gardens with Divinum Ficus. A vibrant and revitalizing fragrance that caresses the skin like a Mediterranean breeze, evoking nature, elegance, and vitality.

Shop Now
Learn more
Eau de Toilette

Ambrosia Aurea

Ambrosia Aurea is a luminous and enveloping fragrance, inspired by the nectar of the gods. A refined and golden essence that celebrates the sweetness and light of the Roman soul with a perfect balance of floral and musky notes.

Shop Now
Learn more
Eau de Toilette

Uva Dulcis

Uva Dulcis is a tribute to the vibrant Roman summer, when the air is filled with fruity aromas and the golden light envelops the Eternal City. A sensual and joyful fragrance, inspired by the passion and euphoria of Bacchic celebrations.

Shop Now
Learn more
Eau de Toilette

Roma

Roma, a timeless classic of contemporary feminine perfumery, was launched in 1988 in its iconic column-shaped bottle. With its ability to embody power and sensuality, it has earned a prominent position through a unique olfactory composition.

Shop Now
Learn more
Eau de Toilette

Roma Fiori Bianchi

Dedicated to the first fragrance created by Laura Biagiotti in 1982, Fiori Bianchi, this is a new, fresher, and more intoxicating interpretation. The new Eau de Toilette Roma Fiori Bianchi is dedicated to strong, independent, and romantic women who transform tradition into evolution. A perfume that leaves an eternal imprint on the skin, blending elegance and self-awareness.

Shop Now
Learn more
Eau de Toilette

Laura

Laura is the luminous, crystal-clear, and delicate fragrance of the Maison, created in 1994, evoking beauty, emotions, and dreams. A fresh and refined scent, like a watercolor masterpiece, celebrating the purest and most spontaneous femininity, with a youthful touch.

Shop Now
Learn more

Play with our Notes

Discover the fragrance that represents you. Take our quiz to find the perfect perfume for you.

Start the Quiz

Fresh

and Citrus

Divinum Ficus
Green Swing
Roma

Sweet
and Sensual

Ambrosia Aurea
Uva Dulcis
Forever Gold For Her
Forever

Flower
and Fruity

Rubus Maris
Roma Fiori Bianchi
Laura

Spicy
and Woody

Roma Uomo Nero Estremo
Roma Uomo

A love story Made in Italy

Roma and Roma Uomo, a story that continues to be enriched with new emotions since 1988.

Discover the story

News

Caterina Balivo and Rebecca Mir return as the muses of Laura Biagiotti Parfums
20/05/2026 - 22:03

Caterina Balivo and Rebecca Mir return as the muses of Laura Biagiotti Parfums

Caterina Balivo , one of Italy’s most beloved television hosts, and Rebecca Mir , German model and presenter, are the stars of a new series of photos and videos created for Laura Biagiotti Parfums. An exceptional location sets the stage for the 2026 collaboration: Castello Marco Simone , the Maison’s headquarters and the private residence of the Biagiotti family. Within the ancient fortress nestled in the Roman countryside, Caterina and Rebecca embody the fragrances Roma, Roma Uomo, Roma Fiori Bianchi, Roma Uomo Nero Estremo, and the Aqve Romane collection, blending femininity with heritage. Follow the social profiles of Caterina Balivo, Rebecca Mir, and Laura Biagiotti Parfums so you don’t miss the new collaboration! #ROMANMUSE #ROMA #ROMAFIORIBIANCHI

Read more
Caterina Balivo and Rebecca Mir: two contemporary muses for Laura Biagiotti Parfums
28/04/2025 - 09:50

Caterina Balivo and Rebecca Mir: two contemporary muses for Laura Biagiotti Parfums

Laura Biagiotti Parfums welcomes 2025 with two exceptional faces: Caterina Balivo , renowned Italian television host, and Rebecca Mir , German model and presenter, confirmed once again as the brand’s ambassador in Germany. Both embody the role of contemporary muses in the evocative setting of Villa Parisi in Frascati, celebrating with elegance and personality the fragrances Roma , Roma Fiori Bianchi , and the new Aqve Romane collection. A tribute to the femininity, history, and beauty that define the Laura Biagiotti universe. Welcome back Rebecca and a warm welcome to Caterina to the Laura Biagiotti Parfums family! Follow the Instagram profiles of Laura Biagiotti Parfums, Caterina Balivo, and Rebecca Mir to discover every detail of this collaboration inspired by #ROMASSOLUTA #ROMANMUSE #MUSEDIROMA

Read more
cecilia rodriguez e rebecca mir profumi
11/12/2024 - 09:38

Cecilia Rodríguez and Rebecca Mir: the magic of Christmas signed by Laura Biagiotti Parfums 

Cecilia Rodríguez for Laura Biagiotti Parfums Laura Biagiotti Parfums is pleased to present an exclusive collaboration with Cecilia Rodríguez , icon of elegance and contemporary style, followed by millions of fans. Already known for her participation in Laura Biagiotti’s fashion shows as an exclusive guest, Cecilia now becomes the protagonist of our Christmas campaign, bringing her unique charm unique in a series of exciting shots alongside our brand’s iconic fragrances: Roma and Roma Fiori Bianchi . In this collaboration, dedicated to the holiday gifting season, Cecilia interprets our holiday spirit , adding a touch of elegance and magic to the most special moments of the year. Thank you, Cecilia , for choosing to share with us a Christmas of elegance and timeless charm. Rebecca Mir at Palazzo Brancaccio: the magic of Christmas by Laura Biagiotti Parfums A meeting between dream and reality: the innate elegance of Rebecca Mir , former ambassador of Laura Biagiotti Parfums, joins the majesty of Palazzo Brancaccio , in the heart of Rome, to celebrate the most magical season of the year. Protagonist of the #CineRoma project, Rebecca had an unforgettable experience among the charms of one of the capital’s most prestigious locations. Here, history and modernity intertwine, offering a tale of pure beauty that pays homage to the art, culture and romance of the Eternal City. Rebecca interprets the spirit of the festivities with grace and style, enveloped in the magic of the Laura Biagiotti fragrances, to celebrate the pleasure of giving emotions. Don’t miss every detail of this collaboration : follow the Instagram profile of Laura Biagiotti Parfums and that of Rebecca Mir to immerse yourself in the beauty of our Christmas!

Read more
Discover all news
Discover all news

Follow us on Instagram

Become a #LBlover!

Laura Biagiotti Parfums

@laurabiagiottiparfums

Posts

1,163

Followers

25.3K

Following

250

Anzeige/ Short note to all husbands, sons, daughters and so on: On Sunday we celebrate all mothers. Trust me when I say all mothers love a perfect scent. My favorites are ROMA & ROMA Fiori Bianchi by

Buon Compleanno Roma! Celebrating the 2779th birthday of the Eternal City with Roma and Roma Uomo by Laura Biagiotti, our iconic fragrances that capture the timeless beauty of Rome.

UN PROMEMORIA SPECIALE Besides reminding us that this Sunday is Mother's Day, @caterinabalivo also gave us a great gift idea: look at the photo and guess what it is!

In the 17th century, Piazza Navona became the Pamphili family's grand outdoor salon. Between the palace, fountains, and baroque architecture, Rome brings an equally dramatic femininity to the square: elegant and proud like a Roman column, built to endure. Sensual notes of tuberose and benzoin for your late August nights.

Follow